Theory Matters

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Theory Matters
Why should we smile?

Why should we smile?

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Sam Mace
Aug 01, 2024
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Theory Matters
Theory Matters
Why should we smile?
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“Come on, give us a smile” are the five words we have all heard patronisingly rolled out when we really don’t feel like it. When it’s someone we know it can be a grating experience pretending you’re feeling better than you do but when we don’t know the person it moves from grating to positively infuriating. Now, a shop has taken a bold new step in only …

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